Quick answer: Real 2025 national survey data on companion care, personal care, and 24-hour rates - not vague estimates. What drives the price, and how families actually pay for it.
The real national numbers, not a vague range
Most home-care websites make you call in for pricing. We think that's backwards for a decision this important. According to CareScout's 2025 Cost of Care Survey - one of the most comprehensive surveys of its kind, drawing on more than 25,000 rates collected from providers across all 50 states and DC - the national median hourly rate for non-medical caregiver services is $35 per hour, up 3% from the prior year. At that rate, a family using 44 hours of care a week is looking at roughly $80,080 a year.
For comparison, skilled in-home nursing care (a registered or licensed nurse, not a non-medical caregiver) runs a national median of $90 per hour, or $160 for a shorter, task-based visit. Adult day health programs run a median of $95 per day nationally.
$35/hr
National median rate, non-medical care (2025)
$80,080
Annual cost at 44 hrs/week
Why your city's number will look different
Geography moves this number more than almost anything else. The same 2025 survey data shows real regional swings: West Coast metro areas typically run 10-20% above the national median, while a state like Louisiana can run closer to $20-21 an hour. Hawaii, driven by its remote logistics, runs among the highest in the country at roughly $40-43 an hour.
Beyond location, the acuity of care needed and how many hours per week you use both move the total - a few hours of companionship a week costs a fraction of what full-time personal care or overnight coverage runs.
How 24-hour and live-in care is priced differently
24-hour and live-in care isn't simply the hourly rate multiplied by 24 - most agencies quote a daily or weekly rate instead, since overnight coverage doesn't require a caregiver to be awake and actively working every hour the way a daytime shift does. This is worth asking about directly, since the math families often assume (hourly rate times 24) overstates what agencies actually charge for this tier.
How most families actually pay for it
In-home dementia care is overwhelmingly private-pay. Medicare generally does not cover ongoing custodial home care - a common and costly misconception, and one we cover in full in our companion guide on what Medicare actually covers. Medicaid can cover home care for those who qualify financially, through state waivers, but these often carry waiting lists and vary significantly by state. Veterans and surviving spouses may qualify for the VA's Aid and Attendance benefit.
The bottom line
There's no getting around it: in-home dementia care is a real financial commitment, and the national numbers above are exactly that - national. Getting a transparent, city-specific number early, before you're in a crisis, gives you time to plan financing rather than scrambling for it.
This article is for general educational purposes and is not medical, legal, or financial advice. Every situation is different - please consult your loved one's physician, a qualified elder-law attorney, or a benefits specialist for guidance specific to your circumstances.